As consumers become more environmentally conscious, greenwashing is a growing concern – many now want to see proof of eco credentials.
Yet 42% of companies exaggerate sustainability claims by greenwashing – designed “to make people believe that they’re doing more to protect the environment than they really are.”
Initiatives like the Impact Collection which is made with AWARE™ tracer, are key to overcoming greenwashing practices.
The benefits of AWARE™:
- Genuine recycled fabric materials and water reduction impact claims are guaranteed with AWARE disruptive physical tracer and blockchain technology
- Impact savings are based on reliable LCA data from the Textile Exchange
- 2% of sales from each item go to water.org!
To find out more or to request a quote, contact us at Hiya@MarkeCreative.com. In the meantime, why not browse our Product Catalogues?
*Please note products are subject to availability.