Case Studies

We partner with leading companies in automotive, financial services, beverages, logistics, technology and retail.

A merchandise kit

Employee engagement

The challenge

We received a request from Apple to develop a merchandise kit to reward employees and sales partners that downloaded and completed the company’s Sales training app SEED.

The insight

Apple has built its brand to be state of the art and style-oriented, recognised as a lifestyle choice for all those that own their products or work for them. Our team brought our keen understanding of the current trends to the project.
We focused on an eco-fitness merchandise solution.

Employee fitness is an industry that many companies are looking to understand. From enrichment programs, wellness coaching to gym memberships for staff, the wellbeing of staff has never been so popular. We found the numbers have increased regardless of sector. Research by the Rewards & Benefits Association showed that over a third of UK firms launched their wellbeing strategy to increase employee engagement, while around a quarter said it was done to improve their organisational culture.

Likewise, the increasingly-popular eco-trend within the merchandise industry is expected to grow by more than 20% from 2018 to 2023, with everything from cups to clothing, watches to water bottles all subject to the increasing requirement according to a recent report.

Research company APP also found 78% of respondents said they would be willing to pay a premium for luxury packaging produced in a sustainable way, while 71 per cent now expect luxury brands to use sustainable packaging. So, market-leaders like Apple could clearly see the benefits in the merchandise we offered to their brand’s value as well as the target audience.

What we did

Marke Creative married Apple’s style with sustainable aims and made sure the merchandise set was made from eco-friendly materials. The kit included:
1. A water bottle;
2. Two replacement water filters;
3. A sweat band;
4. A fitness towel.
We were also responsible for receiving all the items into our warehouse, packing them all and assembling each gift set for distribution.

The effects

A repeat order of kits is testament to the success of this promotional initiative. “The teams loved it!” Said the UK Project Manager. The boxes have now been successfully distributed across Europe to their intended users.

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If you are looking to make a sustainable impression, contact us to see how we can help.

Energy

"Without each one of the Staples / Marke team, our go live launch date would not have been possible. The team showed true dedication and determination. The time and effort put in was just amazing. The professionalism and the endless hours spent was impressive. It feels good to operate with a team that is so self-reliant and motivated and who, despite having a busy schedule, made the project look easy. The amount of effort that the team put into the job to complete it was tremendous. The energy levels and the sincerity which was displayed were exemplary. You not only motivate others but also push them to give their all at work. I am so blessed to have been able to work with all of you."

Automotive

"We work closely with Marke Creative due to their expert local market knowledge and flexibility to react to local market conditions, giving us an advantage to offer a market-specific range while reacting to any potential issues effectively for our dealers and end-customers. The Marke Creative team represent many of our core values: by challenging the norm and continually offering a range that excites and ignites the brand passion. Having worked with Marke Creative for a number of years, the team’s passion for what they do shows through in everything they do."

Financial Services

"My experience with Marke Creative representatives is that they always go above and beyond. Communication is great. If something is out of stock, or the lead time may take longer than average, they always source a great alternative for me. The team are very knowledgeable about their products. In light of this, I have found that the quality of the products has been superb."

Education

"We were particularly impressed by the level of commitment and professionalism that characterises the organisational culture at Marke Creative. We also recognise and admire Marke Creative’s passion for sustainability which was the theme of our event."

Retail

"Your support, ideas, thinking and can-do attitude enabled us to develop a sustainable solution our exec team were happy to stand behind and also one we could use across our 3000 convenience store estate."