Case Studies

We partner with leading companies in automotive, financial services, beverages, logistics, technology and retail.

A bespoke travel kit

Travel options

The challenge

We received a request to develop ideas for a promotional giveaway item that would appeal to an audience of pharmaceutical professionals attending the CPhI Worldwide conference; the world’s largest Pharmaceutical conference in Madrid, Spain.

The insight

With ‘usefulness’ as a project requirement, identifying the lifestyles and habits of exhibition attendees was key to developing an appealing and relevant giveaway item. Our team recognised travel as an activity with significantly high rates of participation amongst pharma professionals – so an item that would help make an attendee’s next trip just that little bit more pleasant and comfortable was chosen as an idea that would hold strong appeal.

In fact, with travel seeing a significant increase in popularity, particularly with millennials, travel-related merchandise is a key way to drive both brand awareness and memorability, as employee engagement. According to studies millennials are nearly twice as likely to want to travel more for business than Baby Boomers, while Boston Consulting Group forecast that by 2020 millennials will account for close to 50% of all business travel spending.

What we did

We developed 500x travel kits which were to be used as a giveaway at the event. The concept was for a professional-looking design that attendees would be proud to own. The external branding was therefore very subtle. We designed and sourced branded and non-branded items from a variety of sources and packaged and fulfilled from our warehouse. Each kit contained a number of items including; eye drops for relieving dry-eyes which is common on long flights, a credit card-sized sanitizer, hand lotion, toothbrush, ear plugs, gum and bamboo refresher wipes.

The effects

The resulting product was a great fit for the client and was “just what we were looking for” said their Head of Procurement. The CPhI Worldwide conference took place on 9-11th October in Madrid, Spain.

Travel kits like these are a great addition to any company serious about staff retention for business trips. According to American Express Travel, from “a company point of view, providing staff with some flexibility and freedom to make their own business travel choices, within specific parameters, can be beneficial.

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Energy

"Without each one of the Staples / Marke team, our go live launch date would not have been possible. The team showed true dedication and determination. The time and effort put in was just amazing. The professionalism and the endless hours spent was impressive. It feels good to operate with a team that is so self-reliant and motivated and who, despite having a busy schedule, made the project look easy. The amount of effort that the team put into the job to complete it was tremendous. The energy levels and the sincerity which was displayed were exemplary. You not only motivate others but also push them to give their all at work. I am so blessed to have been able to work with all of you."

Automotive

"We work closely with Marke Creative due to their expert local market knowledge and flexibility to react to local market conditions, giving us an advantage to offer a market-specific range while reacting to any potential issues effectively for our dealers and end-customers. The Marke Creative team represent many of our core values: by challenging the norm and continually offering a range that excites and ignites the brand passion. Having worked with Marke Creative for a number of years, the team’s passion for what they do shows through in everything they do."

Financial Services

"My experience with Marke Creative representatives is that they always go above and beyond. Communication is great. If something is out of stock, or the lead time may take longer than average, they always source a great alternative for me. The team are very knowledgeable about their products. In light of this, I have found that the quality of the products has been superb."

Education

"We were particularly impressed by the level of commitment and professionalism that characterises the organisational culture at Marke Creative. We also recognise and admire Marke Creative’s passion for sustainability which was the theme of our event."

Retail

"Your support, ideas, thinking and can-do attitude enabled us to develop a sustainable solution our exec team were happy to stand behind and also one we could use across our 3000 convenience store estate."