Transforming brand
mascots into meaningful,
memorable merchandise
Challenge
Our challenge was to bring Salesforce’s iconic mascots to life, capturing their unique personalities in premium, plush toys that reflected the brand and enhanced the customer experience.
Action
Our global supplier network brought each Salesforce character to life with precision and care, delivering premium, on brand plush mascots to time and budget, while rigorously protecting brand integrity.
Impact
We exceeded customer expectations, helping to achieve their objectives to make learning fun and improve customer engagement, encouraging their ‘community’ of customers to become ‘Trailblazers’.