According to Business Insider, houseplant sales have almost doubled to $1.7 billion during the last 3 years, with millennials even being prepared to pay up to $200.
So, what has caused this spike in sales?
Millennials are increasingly turning to nature, together with their affinity for wellness. Social media is another factor that has driven trends in wellness. Millennials are also having children later in life, and plants are becoming the new pets. As the wellness movement continues to rise, it’s no surprise that more people are spending on health and wellness – with gym memberships, organic food and spa treatments.
You can tap into trends by giving your customers or employees products that can be planted to help promote positivity and wellness. This can even encourage them to take up gardening or to keep up with it, as the practice has many positive effects on the mind and body – especially if you’re stressed. Perhaps mindfulness and wellbeing in the office can be practiced by making use of your office garden, or maybe it’s time to install one?
What creative products does Marke recommend?
One of our most popular products used for gifts and giveaways is the seed pencil. This isn’t your ordinary pencil – it can be planted after use! Every time your customer uses the pencil, plants the pencil, or watches it grow, they’ll think of your brand, so why not use this imaginative and creative way of capturing their attention?
Planting your pencil instead of throwing it away gives this promo product and your brand a new lease of life, reducing waste. Seed options to choose from include herbs, vegetables, or flowers. Marke’s personal favourites are Forget-Me-Nots – so your brand won’t be forgotten!
How to use your promotional pencil
- Write and draw as you wish until the end of the pencil remains
- Plant your pencil upside down and observe it spring to life
It’s as easy as that!
Promotional products that can be grown don’t stop at seed pencils. We also have seed coasters that can be planted after use and promotional seed sticks which make great giveaways at events.
Browse our eco-friendly creative merchandise solutions here and get in touch with us at hiya@markecreative.com to discuss your options!