According to a recent survey, 46% of people say that virtual exercise will remain part of their weekly routine, even after gyms reopen. This is thanks to the capabilities, comfort, and flexibility that comes with exercising from home.
Over the past two years, the fitness industry has been adapting, digitally transforming itself to keep up with the challenges of the pandemic. It’s estimated that by 2022, the digital fitness sector will be worth a massive $27.4 billion.
Brands can seize this opportunity by targeting “digital-first” clients – just take examples from Apple’s introduction of Fitness +, smart home gyms like Tempo and Tonal, and the rise in popularity of interactive fitness equipment, all of which highlight a growing trend.
Consumer preferences have evolved with live-streamed exercise classes, fitness apps and wearable tech becoming the norm. So how can you maximise this rapidly expanding trend?
You can encourage health and wellbeing with fitness merchandise, while increasing brand impressions. Fitness merchandise can be a great gift for your customers, and it can support your staff while they exercise during break time. Or if you run a virtual exercise class, why not treat your attendees with aids to complement their workout?
See our suggestions below on how you can leverage this trend and maximise the benefits of an expanding industry.
Smart Watches and Fitness Trackers
Smart Watch
Stay Fit with Heart Rate Monitor
Fit Watch in Black
Water Bottles
500ml Sports Bottle Made from Recycled Milk Bottles
500ml Dumbbell Water Bottle
Sports Bottle
Audio Equipment
Running LED Headphones
Bamboo colour-changing 3W Wireless Speaker
Wireless Auto-pair Earbuds with Case
Alternative Fitness Options
Skipping Rope with Case
Recycled Yoga Mat made from Flip-flops
Arm Wristband
RPET Sports Towel and Pouch
Browse our creative and thoughtful merchandise solutions.
Get in touch with us at hiya@markecreative.com to discuss your options. No idea is too big or small, we’d love to hear from you!