Planning for a fundraising sports event? Give participants merchandise that doesn’t cost the Earth.

With large-scale sports events usually involving branded giveaways to raise awareness of a cause or charity, or to promote sponsors and to engage and gain visibility with potential audiences, there’s a significant risk of environmental impact when items get discarded after the event.

In the current ‘climate’ of environmental awareness, the increased potential in engagement by demonstrating a commitment to minimizing waste is significant.

Runners and participants in sporting events almost always receive branded t-shirts and bibs and can often receive or buy a variety of other promotional items, including wristbands, bracelets and sports bags. Then of course, there’s the medal. While every participant who has trained out of passion for a cause will be wearing these items with pride, there’s also some likelihood that they end up in a drawer or box and ultimately discarded. Just think how much more treasured they will be if there’s an easier way to reuse and display them or there’s a story of care for the environment accompanying these items.

A running top will take on new significance if it is made from recycled materials. Wristbands and bibs embedded with seeds which can be planted will seem far less wasteful and more responsible. Earth-friendly medal lanyards and sports bags will have an enhanced appeal. Eco-friendly merchandise will elevate your brand story, meaning those sporting your logo, can do so with even greater pride.

Make your Marke and go the extra mile with environmentally friendly merchandise ideas: click here to discover more.