57% of consumers who own promotional products say they’ve kept some of these for over 5 years. It’s no longer enough to simply stick your logo on a pen or shirt, your promotional merchandise strategy needs to be current – staying ahead of the trends is essential if you want your brand to connect with people.
Trends allow us to experiment, do something different, meet today’s challenges and stand out against competition. People expect brands to incorporate this into their promotional merchandise strategy. But it can be difficult to know how to keep your promotional merchandise strategy fresh. Marke Creative can support you with unique, carefully crafted merchandise that will leave a lasting impression on your contacts.
From sustainable items embedded with the latest technology tracer to validate sustainability claims, to up-and-coming trends in apparel, or even ideas to stay on top of skyrocketing wellness trends, we can provide you with thoughtful solutions tailored to the ever-evolving world we find ourselves living in.
If you really want to transform your business, we can bring you up to speed on the trends you don’t want to miss out on:
The power of pets
Nothing beats the feeling of coming home to your loyal companion after a hard day’s work. According to a joint study by the University of York and University of Lincoln, over 90% of people said their pet helped them cope with the challenges of the pandemic with 96% reporting that their pet helped with staying active.
Recycled PET dog collar
Pet collar
Pet bandana
The Gorpcore trend
“Gorpcore” is now trendier than ever. From puffer jackets to gilets, its key features include weatherproof material and innovative technology like Gore-Tex, all of which are becoming the norm. It’s no longer just for climbing mountains or extreme weather anymore – it’s even desired for the simplest, everyday outings like a walk in the park or a visit to the pub!
Hot shot hooded baffle jacket
Showerproof jacket made from recycled materials – manufactured from 8 plastic bottles!
Thermoball eco jacket
Water repellent and made from recycled polyester
Padded softshell gilets
Made from recycled polyester
Wellness
The wellness market has thrived over the last few years – a recent survey by McKinsey found that 79% of consumers consider wellness to be important.
The uncertainty we’re all facing means that taking care of our physical and mental wellbeing is essential. Wellness trends will continue to thrive in 2022 with an increased demand for products that improve the health, sleep, mindfulness, nutrition and fitness of consumers.
Cork yoga mat
Natural looking yoga mat made from cork
Scented candle
Beautiful fragranced candle available in a range of scents
Refresher box
Includes: coffee, chocolate, tea and milk.
Sustainability
Research shows that 46% of consumers have a more favourable opinion of an advertiser if the promo product they received was environmentally friendly. It’s a common misconception that promotional products equal throwaway items. The promo industry is continuously trying to reduce its impact on the environment. This has led to the birth of new, innovative, exciting products that come with an environmental backstory.
Impact AWARE™ recycled cotton tote bag
The AWARE™ tracer technology embedded in this product validates the use of genuine recycled fabric materials (70% recycled cotton and 30% rpet) and water reduction claims. A regular cotton tote uses 1200 litres of water – this item saves 465 litres of water. 2% of proceeds will be donated to Water.org.
Appeel notebook
This notebook is made from apple peel, vegetable fibres and sustainable pulp using patented and pioneering technology.
Seed pencil
Grow your brand impressions with this dual action seed pencil which can be planted after use. Simply watch your herb, vegetable, or flower spring to life!
Experiential marketing
One of the biggest trends that has emerged out of the pandemic is all about experiences. How can you help your contacts experience your brand? By thoughtfully tailoring products to meet their needs, you can create a memorable experience within the comfort of your customer or employee’s home.
Movie night box
Contains everything you’ll need for the perfect movie night in. Includes: chocolate baton bar, retro candy bag, Haribo Starmix and Joe and Seph’s Popcorn Bites.
Cocktail kit
Cocktail kit available in a range of options. Choose from a gin and tonic, margarita, mojito and more!
Relaxing spa handy can kit
A spa kit in a can! Includes exfoliating wash gloves, relaxing gel eye mask, calming spray and a soothing foot balm.
Gifts with impact
According to Forbes, we’re in the midst of a “do-good renaissance” where brands give back. Consumers’ expectations are higher – they want to see more and they’re more likely to remain loyal to brands that do good because in turn, this make themselves feel good. A study by Clear Channel found that 87% of Millennials were more likely to make a purchase if the company had made a social contribution.
Power a Life charger
Every purchase gifts a child in a developing country with a solar light, improving study time and reducing carbon emissions.
Correctbook
The erasable notebook that can be used endlessly. The purchase of your Correctbook funds three months of erasable writing material for one child in a developing area.
Ocean Bottle
The small bottle with a big impact – with every purchase, you’ll find the collection of 1000 ocean bound plastic bottles in weight.
Discover how to reinforce authentic brand experiences with our latest white paper on the power of unboxing and browse our Product Catalogues.
*Please note products are subject to availability and some may vary between EU and UK regions.