Happy to share this great article on why ‘Promotional Merchandise should be key to your Marketing Mix,’ to highlight the strength of our industry.
Some of the great takeaways:
- In the UK alone, 8 out 10 people own a promotional product from a business;
- 6 out of the 10 people mentioned, hold on to promotional items for an average of 2 years;
- 82% of people buy from businesses that they own promotional merchandise of.
The statistics are impressive, but the reasons are even more important: (i) promotional products are low-cost and give great returns, (ii) they enhance brand awareness and (iii) they build customer loyalty.