Case Studies
We partner with leading companies in automotive, financial services, beverages, logistics, technology and retail.
A winning match for this retail challenge
Challenge
Every year we are tasked with hitting this ball out of the park (or court!) by developing new and exciting product ideas for the world’s oldest tennis tournament with ensuring complete adherence to their strict brand guidelines and strict budget.
Action
Our sourcing experts as always put their retail marketing hats on, and immersed themselves in the world of trending and popular products that would appeal to global sporting and tennis fans, and local fans of this British sporting institution. Respecting the quality and integrity of this valuable brand asset was, as always, key.
Our annual recommendations include a range of choices in design concepts, patterns and trends – combining the traditional, classic and contemporary elements of this famous brand, reflecting their prestigious reputation. Understanding customer profile, brand guidelines and pricing infrastructure, we offer the latest unique products, with the best possible ceiling prices.
Impact
Now an established product range, we review and add to it annually, as well as handle all the fulfilment and logistics, ensuring constant stock availability at the venue during the tournament.