Case Studies
We partner with leading companies in automotive, financial services, beverages, logistics, technology and retail.
Circular in more ways than one – super-sustainable coffee cups
The challenge
Reusable coffee cups make a brilliant gift and ensure every business and staff member are doing their bit for the environment. This grocery retailer wanted to treat their employees to a branded super-sustainable version as a reminder of the business’s commitment to sustainability.
Action
To us, making a sustainable coffee cup is not about just one element. It’s about the material, the carbon emissions, its usage, and its message.
To keep a low carbon footprint, we proposed a locally produced cup.
To ensure its sustainable credentials, it would be made from recycled materials which could also be recycled at end of life into something completely new.
To deliver an educational message, the sustainability story was communicated via a QR code on each cup, taking customers to content on recycling and manufacturing processes, and the savings made from avoiding single use cups.
Impact
The client loved the cups so much they put them into their coffee shops as part of a rent and return initiative.
We created an accompanying range of recycled promotional items including t-shirts, tent cards, and bags to promote the intiative.
The project was embraced by the Board, as well as employees and customers, and became a key aspect of the company’s commitment to sustainability via a circular economy.
