Case Studies
We partner with leading companies in automotive, financial services, beverages, logistics, technology and retail.
Driving forward design, delivery, and sales
Challenge
A leading automotive client needed premium merchandise designed, sourced, and delivered for their British Superbike team.
It needed to appeal to racing fans, consumers, team members, and riders.
But the challenge didn’t end there. They also wanted a retail partner who could enable sales through dealerships and on site during the race series.
Action
Thanks to our retail experience, we jumped straight into research and analysis of trends, audience demographics, and profiles, coming up with a collection that would resonate with the customers.
Working with our global suppliers we worked hard testing processes, so that we could distribute the products amongst the dealer network as well as market directly to consumers via our online shopping site.
Additionally, our team managed high end trackside operations for the retail presence at each of the races, with a customised mobile exhibition unit showcasing this technologically advanced, premium automotive brand.
Impact
Senior global stakeholders at our client highly commended us on establishing a premium brand presence at the race events. They were especially delighted with how we delivered such a professional and friendly retail environment which impressed race fans and drove sales.